Thursday 19 September 2013

james bond representation of women





The james bond franchise is a clear example of film objectifying females and forcing the audience to view males via the male gaze. the scene within, die another day "die another day" when james bond meets the character jinx demonstrates how women are often added into texts for the visual pleasure of men. 
In this scene the female character is shown emerging from the water, wearing a bikini, in slow motion from the perspective of the male protagonist, this links to Laura Mulvey's male gaze theory because the female character jinx is placed in the scene for male viewing pleasure, to gratify the male audience in a scopophilic sense as she is seen through binoculars. Also the use of slow motion and the lingering camera shots objectifies her and causing the audience to admire her body. This gratifies the male audience and causes the female viewers to aspire to be like her because she is an object of desire. 
Futhermore this scene creates an illusion of reality by the main female character's appearance. When she has walked off the beach not only has the camera tracked her movements as she walks to emphasise her figure but she is also wearing make up after she has left the ocean. In reality if she had been wearing make up he would have it all down her face after having gone swimming in the sea. Another feature which adds to this hyper reality is the non-diegetic music as she walks up the beach. This creates a dream like state hinting that bond is in a paradise. 

1 comment:

  1. Good use of terminology, for example visual pleasure, scopophilia. Keep trying to add these terms into written work. You clearly understand the theory and have applied it to the text.

    When talking about theory you do not have to be absolutist, for example you state
    "This gratifies the male audience and causes the female viewers to aspire to be like her because she is an object of desire."

    You could change it to

    Mulvey argues this type of representation gratifies a male audience and causes the female viewers to aspire to look and behave like Jinx because she is an object of male desire.

    You have the knowledge, we just need to get your writing style a little more considered, rather than off the top of your head. Go back through your work after writing and ensure you content is clear and simple in terms of structure, sometime its a little jumpy in terms of points, for example half of point one, bit of point two then back to point one.

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